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Grover Summer OOH Campaign
Project type
- Photography
Date
- May 2023
Location
- Berlin, Germany
Services provided for this project include:
- - Concept and Narrative development for visual media.
- Brand storytelling through photography.
- Full-scale production (pre-production, on-set production, and crew management).
- Photography and visual asset creation.
- Image licensing or usage rights negotiation.
- Location scouting and management.
- Talent sourcing and coordination.
- Budget management for creative projects.
- Resource allocation and scheduling.
- Quality assurance and control.
To support Grover's rebranding initiatives, we emphasized the vibrant color red, symbolizing energy and passion. This rebranding is not just about a new look, but about igniting your passion for technology. We want to connect you to your experiences and interests in a more exciting way. We created striking photographs for outdoor advertisements and website banners that showcased various scenarios: individuals capturing unforgettable moments with loved ones through smartphones, serene images of people unwinding with tablets while enjoying their favorite movies or music, and dynamic scenes of friends engaging in energetic gaming sessions. This visual narrative aimed to resonate with you by illustrating how technology can enhance your everyday life and enrich your personal connections.
