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The attention economy is broken. But attention is still powerful. And what you choose to focus on shapes the internet you live in.

McDonald’s pulled an AI Christmas ad after backlash. This article explains why AI failed emotional storytelling and what brands must learn about trust, creativity.

Explore the fascinating AI slop era, where mass-produced AI content shapes our media. Discover why AI slop matters and how to navigate it.

In a world saturated with greenwashing and plastic alternatives that often fail to scale, a quietly disruptive and ingenious solution is gaining traction in Ghana. It does not come from a lab or a major corporation but from coconut shells.

Instead of focusing solely on selling the product, the ad takes a step back and plays with Coca-Cola’s cultural significance.

At the 2025 Cannes Film Festival, Magnum Ice Cream transformed its annual beach pop-up into a vibrant, influencer-driven spectacle. Partnering with avant-pop icon Charli XCX, the brand’s “Nothing Cracks Like a Magnum” campaign blended music, fashion, and indulgence, capturing global media attention.

In a world saturated with AI-generated messages, Syme’s Letter Writer emerges as a refreshing, analog alternative. Published by Clarkson Potter and written by New Yorker critic Rachel Syme, it celebrates snail mail and serves as a strategic publicity success.