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Grover Summer TVC Campaign

Project type

    Video Ad.

Date

    March, 2019

Location

    Berlin, Germany

Services provided for this project include:

    - Developing the concept and narrative.
    - Writing the script and planning content.
    - Full-scale video production (including pre-production, on-set production, and crew management).
    - Finding and managing locations.
    - Sourcing and coordinating talent.
    - Managing the budget for creative projects.
    - Allocating resources and scheduling.
    - Ensuring quality assurance and control.

In this captivating video, we delve into the world of a groundbreaking new gadget that has utterly enthralled a young user. The narrative poignantly showcases the fleeting joy of acquiring cutting-edge technology, a thrill that many of us can relate to. The video contrasts this early excitement with the inevitable letdown that accompanies the rapid obsolescence of devices, illustrating how quickly technology can feel outdated. With a vibrant and engaging presentation, the video captures the frenetic pace of tech consumption, enhanced by a lively musical segment that keeps viewers entertained. The visuals cleverly incorporate a playful twist with the German word "mieten," meaning to rent, and the informal term "Mietze" for a cat, adding a whimsical touch to the overall experience.

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