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TV-Spot „Not Mine” Campaign
Project type
- Video Ad.
Date
- Jun, 2022
Location
- Berlin, Germany
Services provided for this project include:
- - Developing the concept and narrative.
- Writing the script and planning content.
- Full-scale video production (including pre-production, on-set production, and crew management).
- Finding and managing locations.
- Sourcing and coordinating talent.
- Managing the budget for creative projects.
- Allocating resources and scheduling.
- Ensuring quality assurance and control.
This fun advertising campaign for Grover, a technology subscription service, embraces a lighthearted and modern office vibe to celebrate the joy of having access to tech instead of just owning it. The commercials show employees happily using a range of high-end gadgets when a curious colleague chimes in with, "That's not yours!" The surprise comes when the user proudly reveals that they're a Grover subscriber, enjoying the latest gadgets—from laptops and electric scooters to VR headsets—without the need to buy them. The campaign highlights the fantastic value of flexible subscription plans, all while conveying the message, "It doesn't have to be yours to be yours." It wraps up with a catchy and memorable tagline that genuinely captures the spirit of the brand: "TECHNIK, ABER ABO" (TECHNOLOGY, BUT SUBSCRIPTION). Join the exclusive club of Grover subscribers and experience the joy of access over ownership.
