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TV-Spot „Not Mine” Campaign
Project type
- Video Ad.
Date
- Jun, 2022
Location
- Berlin, Germany
Services provided for this project include:
- - Developing concept and narrative.
- Writing script and planning content.
- Full-scale video production (pre-production, on-set, crew management).
- Finding and managing locations.
- Sourcing and coordinating talent.
- Budgeting, resource allocation, and scheduling.
- Quality assurance and control.
Grover is a tech subscription service that lets you enjoy high-end gadgets without having to own them. In their fun commercials, happy employees use various devices when a curious coworker asks, “That’s not yours!” The user proudly explains that they are a Grover subscriber and can use the latest gadgets, like laptops and VR headsets, without buying them. The campaign focuses on the benefits of flexible subscription plans and emphasizes the idea that “It doesn’t have to be yours to be yours.” The catchy tagline, “TECHNIK, ABER ABO” (TECHNOLOGY, BUT SUBSCRIPTION), reflects the brand’s message.
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