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Technology & Gadgets


The Attention Economy Is Broken (And Your Brain Knows It)
The attention economy is broken.
But attention is still powerful.
And what you choose to focus on shapes the internet you live in.
The Creative Lucas
Jan 155 min read


Why McDonald’s AI Christmas Ad Backfired
McDonald’s pulled an AI Christmas ad after backlash. This article explains why AI failed emotional storytelling and what brands must learn about trust, creativity.
The Creative Lucas
Dec 19, 20254 min read


We Are in Our AI Slop Era
Explore the fascinating AI slop era, where mass-produced AI content shapes our media. Discover why AI slop matters and how to navigate it.
The Creative Lucas
Nov 25, 20254 min read
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