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Campaign Case Studies


How Coconut Shells in Ghana Became a Marketing Masterclass in Sustainability
In a world saturated with greenwashing and plastic alternatives that often fail to scale, a quietly disruptive and ingenious solution is gaining traction in Ghana. It does not come from a lab or a major corporation but from coconut shells.
Candy Planet Media
Jun 172 min read


Analog Charm in a Digital World: Syme’s Letter Writer and its PR Prowess
In a world saturated with AI-generated messages, Syme’s Letter Writer emerges as a refreshing, analog alternative. Published by Clarkson Potter and written by New Yorker critic Rachel Syme, it celebrates snail mail and serves as a strategic publicity success.
Candy Planet Media
May 222 min read
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