Campaign Case Studies

McDonald’s pulled an AI Christmas ad after backlash. This article explains why AI failed emotional storytelling and what brands must learn about trust, creativity.

In a world saturated with greenwashing and plastic alternatives that often fail to scale, a quietly disruptive and ingenious solution is gaining traction in Ghana. It does not come from a lab or a major corporation but from coconut shells.

In a world saturated with AI-generated messages, Syme’s Letter Writer emerges as a refreshing, analog alternative. Published by Clarkson Potter and written by New Yorker critic Rachel Syme, it celebrates snail mail and serves as a strategic publicity success.