top of page
Search
Creative Advertising
Why McDonald’s AI Christmas Ad Backfired
McDonald’s pulled an AI Christmas ad after backlash. This article explains why AI failed emotional storytelling and what brands must learn about trust, creativity.
The Creative Lucas
Dec 19, 20254 min read
Coca-Cola Masterpiece: An In-Depth Look at the Masterful New Advertisement.
Instead of focusing solely on selling the product, the ad takes a step back and plays with Coca-Cola’s cultural significance.
The Creative Lucas
May 22, 20252 min read
Cracking Cannes: How Magnum Made Ice Cream the Hottest Accessory of 2025
At the 2025 Cannes Film Festival, Magnum Ice Cream transformed its annual beach pop-up into a vibrant, influencer-driven spectacle. Partnering with avant-pop icon Charli XCX, the brand’s “Nothing Cracks Like a Magnum” campaign blended music, fashion, and indulgence, capturing global media attention.
The Creative Lucas
May 22, 20252 min read
bottom of page