top of page
Search
Creative Project Highlights
Why McDonald’s AI Christmas Ad Backfired
McDonald’s pulled an AI Christmas ad after backlash. This article explains why AI failed emotional storytelling and what brands must learn about trust, creativity.
The Creative Lucas
Dec 19, 20254 min read
How Coconut Shells in Ghana Became a Marketing Masterclass in Sustainability
In a world saturated with greenwashing and plastic alternatives that often fail to scale, a quietly disruptive and ingenious solution is gaining traction in Ghana. It does not come from a lab or a major corporation but from coconut shells.
The Creative Lucas
Jun 17, 20252 min read
Cracking Cannes: How Magnum Made Ice Cream the Hottest Accessory of 2025
At the 2025 Cannes Film Festival, Magnum Ice Cream transformed its annual beach pop-up into a vibrant, influencer-driven spectacle. Partnering with avant-pop icon Charli XCX, the brand’s “Nothing Cracks Like a Magnum” campaign blended music, fashion, and indulgence, capturing global media attention.
The Creative Lucas
May 22, 20252 min read
Analog Charm in a Digital World: Syme’s Letter Writer and its PR Prowess
In a world saturated with AI-generated messages, Syme’s Letter Writer emerges as a refreshing, analog alternative. Published by Clarkson Potter and written by New Yorker critic Rachel Syme, it celebrates snail mail and serves as a strategic publicity success.
The Creative Lucas
May 22, 20252 min read
bottom of page