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Why McDonald’s AI Christmas Ad Backfired
McDonald’s pulled an AI Christmas ad after backlash. This article explains why AI failed emotional storytelling and what brands must learn about trust, creativity.
The Creative Lucas
Dec 19, 20254 min read


We Are in Our AI Slop Era
Explore the fascinating AI slop era, where mass-produced AI content shapes our media. Discover why AI slop matters and how to navigate it.
The Creative Lucas
Nov 25, 20254 min read


How Coconut Shells in Ghana Became a Marketing Masterclass in Sustainability
In a world saturated with greenwashing and plastic alternatives that often fail to scale, a quietly disruptive and ingenious solution is gaining traction in Ghana. It does not come from a lab or a major corporation but from coconut shells.
The Creative Lucas
Jun 17, 20252 min read
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